First and foremost, Taste Canada thanks all of our sponsors. Without their continued, renewed and generous support, this unique national cultural event entitled Taste Canada-The Food Writing Awards would not be possible.
Our goal has been, and continues to be, to celebrate culinary writing in Canada—a barometer of trends in the food industry—and to bring the nominated titles to the attention of a larger general public. No other organization in our country puts our national authors and their work in the spotlight such as Taste Canada does.
It all started 18 years ago, in a farmhouse kitchen in Guelph, Ontario. A vision became reality, and now we have grown by leaps and bounds.
The visibility and reach of these awards stretch from coast to coast, and every year, significant and renowned industry partners join Taste Canada, and together, celebrate the talent and work of our authors.
Our sponsors have renewed their support year after year, and we hope to offer you an opportunity to partner, that will be both beneficial for your brand, but also quite rewarding.
We invite you to join us in taking Taste Canada—The Food Writing Awards to a new level of awareness in Canada. The awards offer a unique opportunity to present our sponsors’ products and services to some of the most recognized and respected Canadian food personalities and to the Canadian public.
The outreach is scheduled for January, February, April, May, July, and the ceremony in fall, and will be a combination of social and traditional media, and the use of “big mouths” in the industry to reach publishers, authors, and opinion leaders.
The event will involve the top food writers, publishers, media, farmers, chefs, restauranteurs and influencers in the food industry.
Sponsorships will result in branding on websites, press material, media mentions, event participation, media partnerships, and many logo identification opportunities.
Our current media partners are Gusto TV and its CEO Chris Knight, Toronto Food & Wine, and Canada’s 100 Best. Together they bring news to Canadians about our National Awards.
Our PR agency, Crave PR and its president Saskia Brussaard, have outlined an aggressive campaign, including the creation of a bi-monthly newsletter that provides much visibility to our partners.
Our social media campaign is lead by Elissa Cagurangan.
Our Host for 2015 is the one and only TV personality, entrepreneur and chef Ricardo. He is also a sponsor, showcasing his line of cookware at the culinary student cooking competition, and event that fulfills Taste Canada’s educational mandate, pairing students with cookbook authors at a live cooking stage.
In short, I welcome a conversation with our industry representatives, to explore various opportunities of involvement.
Here is a list of some of the benefits provided to partners:
- Corporate identification with a unique national Canadian book awards program that celebrates Canadian cuisine
- Recognition as an organization focused on supporting and servicing the culinary industry, from field to table
- Exposure to trend-setting figures in the food and beverage industry from across Canada
- Opportunity to network with prominent Canadian food writers at the Awards event
- Multiple opportunities for name recognition through display of corporate logo
- Awards event video screen and banners
- Cookbook stage representation
- Taste Canada and partnering media website presence
- Exposure to the food blogosphere
- E-vites to event
- Promotional material
- Press material
- Event program
I hope some of what we do inspires you.
If you wish to discuss it further, my lines are always open.