Sponsorship

Taste Canada and the University of Guelph Library thank all of our sponsors. Without their support the Book Awards would not be possible.

In 2012, the Canadian Culinary Book Awards will celebrate its fifteenth anniversary, and this year will mark a bold new direction: a hybrid of the older, established prize with exciting new branding. The roll-out on branding—new name, logo, website, taglines, venue and prize parameters—began in January 2012, under the leadership of Karen Gelbart, previously Senior Vice-President, Lifestyle Content at Shaw Media, responsible for launching the Food Network in Canada and overseeing its operations for 10 years.

Our goal is to celebrate culinary writing in Canada—a barometer of trends in the food industry—and to bring the nominated titles to the attention of a larger general public.

We invite you to join us in taking Taste Canada—The Food Writing Awards to a new level of awareness in Canada. The awards and the new branding activities offer a unique opportunity to present our sponsors’ products and services to some of the most recognized and respected Canadian food personalities and to the Canadian public.

The outreach is scheduled for January, February, April, May, August, and the ceremony in November and will be a combination of social and traditional media, and the use of “big mouths” in the industry to reach publishers, authors, and opinion leaders. The branding is designed to leverage the national authority the prize already enjoys through its partnership with the University of Guelph Library and link it with the new face of food.

The event on November 5th will involve 300 of the top food writers, media, and influencers in the food industry. Last year’s sponsors are already lining up, and if previous years are any indication, we will have to turn away some of the 1000-strong guest list!

This is corporate identification with a unique Canadian book awards program and a celebration of Canadian cuisine from organizations focused on supporting and servicing the culinary industry from field to table.

Sponsorships—Taste Canada—2012

Sponsorships will result in branding on websites, press material, media mentions, event participation, media partnerships, and many logo identification opportunities.

  • Corporate identification with a unique national Canadian book awards program that celebrates Canadian cuisine
  • Recognition as an organization focused on supporting and servicing the culinary industry, from field to table
  • Exposure to trend-setting figures in the food and beverage industry from across Canada
  • Opportunity to network with prominent Canadian food writers at the Awards event
  • Multiple opportunities for name recognition through display of corporate logo
  • Awards event video screen and banners
  • Cookbook stage representation
  • Taste Canada website
  • Exposure to the food blogosphere
  • E-vites to event
  • Promotional material
  • Press material
  • Event Program

In addition to all these advantages, individual sponsors are offered:

Naming Sponsorship—Three Years—$75,000 per year

  • Every mention of the awards could include your product!
  • Opportunity for product placement at event
  • Opportunity to co-ordinate with Taste Canada on a three-city event and media tour with shortlisted authors in 2012
  • Opportunity to include promotional materials in media package
  • First option on sponsorship for all future sponsorship opportunities
  • Ten complimentary tickets to the Taste Canada Awards and Gala reception
  • Customized attention for special requests of participation. Opportunities include presentation of celebrities on cooking stage, podium presentation of authors, and direct involvement in the awards ceremony.
  • Open line of communication to implement additional requests and marketing potential

Gold Sponsors ($25,000 +) per year

  • Sponsorship of individual awards
  • Opportunity for product placement at event
  • Four complimentary tickets to the Taste Canada Awards and Gala reception
  • First option on sponsorship for all future sponsorship opportunities
  • Open line of communication to implement additional requests and marketing potential

Silver Sponsors ($10,000 +) per year

  • Sponsorship of individual prizes and events
  • Two complimentary tickets to the Taste Canada Awards and Gala reception
  • First option on sponsorship for all future sponsorship opportunities
  • Open line of communication to implement additional requests and marketing potential

All of these activities and the recognition of the outstanding work done by Canadian culinary authors are only possible with the generous support of our sponsors. We welcome a conversation on how these outlined programmes can be best adapted to your needs.

Download  sponsorship PDF [41 KB]

For more information contact:
Karen Baxter, Project Manager
Phone/fax 519-787-1242
Email Karen

Testimonials


Recognizing cookbooks (and books about culinary culture) is a vital step in recognizing their role, not only in our everyday life, but in our culture as a whole. ~Elizabeth Baird, Cookbook author and former editor of Canadian Living


To help differentiate all these cookbooks, the public can turn to Taste Canada Award winners knowing they will be purchasing a book that has gone through a rigorous judging process and been declared a winner. ~ Alison Fryer, The Cookbook Store


One of our greatest cultural assets is our cuisine. To recognize those who contribute through their words, recipes and photography pays homage to something so close to the heart of a nation. These awards have become the stewards of the history, the here and now and the future of our nation's table. ~ Donna Dooher, Owner, Mildred’s Temple Kitchen


These awards play an invaluable role in Canadian publishing. ~ Sarah Elton, author of Locavore


Cookbooks serve an important cultural role in our society. While it’s boring to watch a rerun of a food show, people never tire of perusing through their favourite cookbooks. ~ Meeru Dhalwala, co-author of Vij’s Elegant and Inspiring Indian Cuisine


No other organization in Canada goes to the lengths ... to recognize the extraordinary contribution to Canadian arts and letters that cookery, food and wine writers make in this country. ~ Kirsten Hanson, Senior Cookbook Editor, HarperCollins Canada Ltd


Each year the shortlist appears in papers, newsletters, magazines and various electronic publications, thereby informing the consumer, which then helps our retail. When this shortlist is announced we tend to see an increase in book sales. ~ Robert McCullough, Publisher


They are a key player in helping to increase Canadian book sales and celebrate a diverse and talented set of authors and publishers resident in Canada in the Culinary field.  ~ Evaleen Jaager Roy, author Four Chefs, One Garden


Book publishing in Canada provides few financial rewards. It's doubly important, therefore, that recognition programs such as [Taste Canada] exist. The result is greater awareness of Canadian authored books and increased sales for the retailer, the distributor, the publisher, and most importantly, the author. ~ Grant Loving, Company's Coming Publishing Limited.


It’s important for authors to see there is an opportunity within their own country for press. Often we look to the States for validation. This is backwards. Rather, an event like [Taste Canada] recognizes great books, great authors, great chefs in our own backyard. ~ Anastasia Koutalianos, co-author of From the Olive Grove


I'm a huge admirer of this program because it takes a leadership role in promoting OUR cuisine—the food and drink that's grown, prepared and served by us. And due in part to the hard work by the enthusiastic individuals who run this program, the concept of "Canadian cuisine" is growing by leaps and bounds. ~ Sonia Day, Toronto Star columnist, author

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