Canadian Beef
Vision: Canada Beef Inc.’s vision for a sustainable profitable beef industry is to have Canadian beef recognized as the most outstanding by domestic and export customers.
Mission Statement: To enhance and sustain the profitability of Canadian beef producers through excellence in product promotion, positioning and the facilitation of domestic and international marketing initiatives.
Values: To position Canadian beef as the premium beef product of choice for domestic and international markets.
For more information visit: http://www.beefinfo.org/
